In 2010, the changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond. Marketing will have to focus much more proactively on one-on-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s – talk about being ahead of your time!), whether on the corporate website/blog, or a multitude of social networks.
The organizations of 2010 and beyond must become much more astute in how they identify and respond to the ever-fluid market dynamics. In short, they have to learn to engage and influence more and mass broadcast less, participate in communities, set up LinkedIn groups and Facebook fan pages, read blogs and respond to tweets, create conversations, and share photos – in short, to Listen Louder! In many ways, social networks are changing the rules of influence and engagement.
Read the rest of David’s article in Top One Report.