Received this LinkedIn note about 1/3 of my contacts having changed jobs or titles in 2010. Not only it’s clever of them to show me pictures – we’re a visual society, vs. simply their names – many of which most of us can’t remember or connect to the right person / context, but each is a hyperlink to their profile. This is right up there with "call your mother on holidays." But I love the question at the bottom of the page – What DID You do in 2010? and a clear, logical call to action – Let Your Connections Know.
From: LinkedIn 2010 ReviewDate: January 18, 2011 9:27:31 AM ESTTo: David NourSubject: David, 413 of your connections changed jobs in 2010.
2010 was a year of change. 413 of your LinkedIn connections started something new. Here are a few of them:
And MICHAEL? »
What did you do in 2010?
Let your connections know.
© 2011, LinkedIn Corporation
Sociologists call this being "ambient aware" – the more you know about your portfolio of relationships, the more proactively it helps you manage those relationships. So, here are a handful of questions for you to ask yourself:
- How well do you really know your "connections" in LinkedIn, "Friends" in Facebook, or "Followers in Twitter?" Amazing that we’ll connect with anyone – regardless of whether we know them or not, respect, trust, or value them or not. I actually heard a presenter tout that he can help you get a 1000 LinkedIn connections in just a couple of hours!! Really? Where do I sign up? Needless to say, I’m no longer involved with the organization who actually thinks this yahoo will add value to its members!
- Are you using social networks consistently, intently, and strategically – as part of your broader marketing gravity / relationship development efforts? I used LinkedIn for my most trusted relationships. If you want to simply connect with me, let’s do that on Facebook (facebook.com/davidnour, and if you simply want to hear of my thought leadership, follow me on Twitter (@davidnour).
- How are you listening, engaging, and influencing your most valuable relationships via social networks? The worst thing you can do on social networks is to sell – it unequivocally turns everyone off. The best thing you can do is to listen to their ideas, engage them in a unique perspective, and influence their thinking and call to action.
Would love to hear your perspective on dos and don’t on social networks…