Business relationship expert @davidnour to present at Comdex Virtual – Nov. 13-14. Register Free http://comdexvirtual.com/comdex/
Sometimes a business meeting can teach you more in the moments leading up to it than the meeting itself. Last Friday David and I visited Google’s offices in Atlanta to discuss business with their Google+ product. Neither of us had been to their offices before and we were looking forward to seeing behind the curtain. […]
ASAE Technology Conference Keynote speaker David Nour, a bestselling author and a content expert on social media, social networking, and social collaboration will address the quantifiable business impact of social as well as challenge every attendee to rethink their strategic use of social tools and context in order to achieve social market leadership. Nour is the author of a forthcoming book published by ASAE’s Association Management Press, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships.
If you’ve read Relationship Economics, I refer to Return on Image™ as a quantifiable soft asset. Mark Fonseca here in Atlanta is one such resource who "gets" the value of dressing for success. Below is his monthly newsletter which I thought you may find of interest and value. His contact info is also included should […]
If 2009 was about this shiny, sexy new toy called social networking, 2010 and beyond has to be about ROI from your online efforts. Social media in many ways is reinventing ROI to return on influence, impact and integration. Whether you use social media to strengthen your brand, drive marketing efficiency, or increase sales, here […]
David Nour, founder of Relationship Economics, describes the other aspects of ROI vs. the traditional description – return on investment. What is your clients’ / prospects’ / members’ / audiences’ return on involvement? Return on engagement? Return on influence? Influence is the leading indicator of your business while traditional ROI is the lagging indicator.