Strategy

04Feb 2014

The email subject was “Final Notice: [Insert your favorite Association name here and henceforth] Membership Expiration” and the pitch was perfunctory. “Thank you, you’re about to be terminated, here’s the annual membership fee, renew today and save 5%.” Then came a list of the usual association benefits: e- and print publications; access to research, courses […]

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30Jan 2014

Unprintable words are flying in Atlanta right now in the wake of this week’s epic failure of leadership. Maybe you’ve heard about our 2.7” snowfall and the gridlock it caused? This circus was brought to you by a mayor and governor who couldn’t see trouble coming, even as the National Weather Center screamed like Chicken […]

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24Jan 2014

If it’s January, it must be Strategic Account Planning time, right? That season when companies identify their most valuable customers and demand that the key staff people responsible for those accounts create some kind of annual planning document? Each year a “Strategic Account Plan” or whatever names it goes by is generated for each major […]

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