New Varieties Showcase
Want to know what plants to buy for the coming fall or spring 2011 season? Find the New Varieties Showcase at the 2010 Farwest Show and you’ll see plants with new pedigrees featured in a stylishly designed display garden. Relax. See the plants in a landscaped environment. And plant tags, provided Macore, will direct you to the growers where you can place an order. Easy! Thirty-five annuals, perennials, shrubs and trees from fourteen innovative companies will be featured in a contemporary showcase design. And be sure to vote for your favorites while you’re there.
More in Store for Retailers and Greenhouse Growers
(Stay tuned for the May Farwest Show Insider for Growers and Landscape Contractor educational tracks)
In the throes of spring, there’s hardly time to breathe let alone think about how to do business better. August is a different story: you’ll have time to take a deep breath and dive into great topics to think about your business and your employees.
For seminar details, go to www.farwestshow.com. Registration opens in May.
Garden centers: Jazz up your store, tune-up your electronic media marketing and find some great ideas to implement immediately. Farwest Show Seminars are a fount of knowledge to help you capture more business from new and returning customers. A partnership with Today’s Garden Center magazine brings you several of these seminars (indicated with TGC). In addition to the Garden Center Pavilion quick quip workshops, check these out:
- Creating a "Brand" New Garden Center – A case study
- Website Checkup: How Healthy is Your Site
- 11 Steps to Integrate Social Media into Your Marketing Plan
- Define your Garden Center Brand and Make it Work for You
- Retail Trends for 2010 (TGC)
- Revolutionary 100 Panel Discussion (TGC)
- Steal This Idea (TGC)
Greenhouse Growers: Set yourself apart and improve the quality of your product. Farwest Show Seminars bring you the latest information to help you make good business decisions. A partnership with Greenhouse Grower magazine brings you several of these seminars (indicated with GG)
- Disease Basics
- Tank-Mixing Pest Control Materials
- Breaking Out of the Commodity Trap (GG)
- Shrink Your Shrink (GG)
- Greenhouse Grower’s Top Grower Panel Discussion (GG)
And if you want to finesse your business practices, these sessions are appropriate for owners and managers of every aspect of the green industry.
- Adaptive Innovation (Manager’s Circle)
- It’s all about the fit: Good Hiring Practices
- Preparing and Embracing the Realities of the Economic Turnaround – Getting Ready for Change
Social Networking. Its value seems questionable at times. Take a few minutes with David Nour as he whittles the subject down to its essentials. Use it to broaden your reach, influence and listen to your target audience. But do not attempt to use it to sell.
David Nour is this year’s keynote speaker at the 2010 Farwest Show Manager’s Circle. Click here for more information or to register (registration opens in May).
A 56-year Old Innovator
In 1953, when Anderson Dye & Manufacturing Co opened its doors in Oregon, the nursery industry relied on clay pots and food cans for its container-grown plants. Looking for a lighter, easier to manage container for Northwest nurseries, the company introduced its first plastic pot in 1957. They are still innovating today. Take a moment to see what Anderson Dye & Manufacturing will be introducing at the 2010 Farwest Show. Hint: it looks like plastic and sometimes acts like plastic, but it biodegrades after use.
The annual "State of Perfection" issue of Digger, featured six nurseries that are representative of the state’s climate, passion, diversity, insight, service and quality. We shot videos at each nursery in which the growers talked about a favorite offering.
» View all of the 2010 State of Perfection Videos
» Request your FREE Digger subscription
» February 2010 Issue
» March 2010 Issue