Atlanta, GA – October 6, 2010 – David Nour, author of Relationship Economics and CEO of The Nour Group, Inc., has been selected as a keynote speaker for this year’s Fresh Summit International Convention & Exposition. The annual Fresh Summit is being held October 15-18 and is presented by Produce Marketing Association. A.G. Lafley, the former chairman and CEO of Procter & Gamble, will also be speaking at the event.

Fresh Summit is one of the largest international events solely dedicated to the fruit, vegetable and floral industries. This year’s Fresh Summit will draw an estimated 18,500 attendees from about 50 countries and is being held in Orlando, Florida. The Fresh Summit expo includes a sold-out exhibition hall featuring the latest products and services in the industry, education programs that cover relevant business issues, and networking opportunities with key decision-makers. For more information, visit www.pma.com/freshsummit.

“David recently spoke at the PMA Leadership Symposium about Adaptive Innovation,” states Bryan Silbermann, President & CEO of PMA. “His unique blend of energy, experience and expertise took our members to a whole new level of interactive discourse. I’m thrilled David will be bringing this same energy and excitement to Fresh Summit this year, and know that those in attendance will benefit from his insight.”

“All industries need solid relationships to thrive,” says Nour, “and it is especially true of global floral and produce industry. It takes more than just simple “networking” and the exchange of business cards to truly build transformational relationships. My keynote will help attendees better understand the strategic nature of their business relationships and provide steps they can take to fuel their growth.”

Nour’s unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, The Atlanta Journal and Constitution, Association Now, Entrepreneur and Success magazine. He is the author of several books including the best selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), The Entrepreneur’s Guide to Raising Capital (Praeger) and the Social Networking Best Practices series. He is a contributor to The Social Media Bible (Wiley) and is currently writing his forthcoming book on re-orienting the organization for a more holistic view of the customer lifecycle.

About Produce Marketing Association (PMA)

Founded in 1949, Produce Marketing Association is the leading trade association representing nearly 3,000 companies from every segment of the global produce and floral supply chain. Members rely on PMA year round for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand their business opportunities. For more information, visit www.pma.com.

About The Nour Group, Inc.

In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, Alvarez & Marsal, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. The Nour Group, Inc. has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organizations possesses, large and small, public and private. For more information about The Nour Group, Inc., please visit http://www.relationshipeconomics.NET or call (888) 339-1333.

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