In the current economic climate in any economic climate for that matter, its tough to sell to business customers. Budget cuts, diminishing client relationships, more diligent often committee review of your proposals, an elevated decision-making process and roles within organizations, are all making prospecting, proposing, negotiating and closing business that much tough for everyone.
The only saving grace: this too will pass. Deals are getting done by astute leaders. How? By elevating the conversation and the value of their unique solution as a must-have, not simply a nice-to-have! In short, you must excite or disturb your current and prospective clients to create movement.