Does cold calling like this one work for you? Listen to the audio below.

I don’t know this guy, he certainly doesn’t know anything about my business,
and I can’t help but to think this type of machine-gun, “dialing for
dollars” is a complete waste of time! What are the odds of this guy making
enough calls to get a) an economic buyer on the phone and b) match the right
relevancy with the prospects’ requirements and his value-add?!?

Professional services is a relationship business – influence the
conversation and you’ll influence the relationship; influence the
relationship and you’ll influence the outcome you’re after. The first sale
is always aimed to add value to get me engaged in a conversation…

What’s working for you in creating demand in this economy?

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