Dominos Pranksters Done In By Crowdsourcing

By Tameka Kee – Tue 14 Apr 2009 11:21 AM PST

imageTeens have long used YouTube to post videos of themselves doing gags, but in the case of some Dominos employees from North Carolina, uploading clips cost them their jobs in less than a day thanks to the viral power of social media.

Consumer watchdog blog The Consumerist wrote about the clips yesterday, which showed the employees doing gross things to food while on the job; repulsed viewers worked to narrow down the store location, alerted the manager and got in touch with Dominos’ corporate office. The two teens took the videos down, but the damage had already been done: this morning, Dominos’ VP of communications Tim McIntyre told Consumerist readers via email that the franchise owner would be “terminating their employment today.”

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