Are you wanting to start an enterprise level conversation about implementing Social Alignment in your company but are not sure where to start? The following five questions have been devised to help start a dialogue in your organization:

1. What level of Corporate Transparency do we want to have? It is a spectrum, and you need to figure out how open you really want to be.

2. What is our definition of Intellectual Property? Your corporate IP is a corporate asset; think copyrights, patents, trademarks; but also corporate proprietary information, customer information, etc. How do you define what is yours, your employees, your partners, your customers, and what do you share with the market?

3. What is the customer’s level of expectation around the customer experience? Do they expect to be engaged? Do they expect real-time feedback and response? Do they expect your people to be empowered to participate in social engagement? Knowing how much will also drive the organization’s view of how you should participate.

4. What is our employee’s level of expectation around employee engagement? Do they expect a wide-open policy for everyone? Are there industry regulations regarding participation? How is management participating?

5. Are there internal vehicles to vent for employees? Are you giving employees an outlet for voicing feedback? How is morale? Most who say, “I hate… websites” are actually ex-employees. Did you just go through a round of lay-offs? You may want to think about how your employee base will react.


Interested in learning more? Be sure to take advantage of the additional resources Relationship Economics has to offer:

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