For many this is the season to send holiday cards (a gift in themselves) or gifts to the most valuable professional relationships in our lives. They may be colleagues, alliance partners, referral sources, prospective clients, active or past clients.

What they have in common is a prioritized sense of value, so how did you pick those on your list? Did you send “cookie-cutter, one-size-fits-all” holiday cards, or did you customize the message to authentically say “thank you!” Did you personalize it with a face and a voice to the company, or stamp a name inside each with a hint as to the strategic and mutually beneficial nature of the relationship?

For 2010, my biggest wish for you is to understand and act upon the real value of your relationships. They are your most valuable asset!

We’re taking a couple of weeks off for the holidays, but will be back with a number of great webinars the first week in January, so hope you’ll join us. Learn more on our QAlias Bulletin.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn