Despite all the evidence to the contrary from great brands such as SAP, Clorox, and CME Group, people still question if social media and word of mouth can really work for B2B marketing.

Add Texas Instruments to that growing list. Its E2E (engineer-to-engineer) community is connecting internal experts with external engineers. It’s increasing collaboration, driving productivity, and it’s having a real impact on the bottom line.

How Texas Instruments’ E2E Community is Driving Engagement — presented by George Dearing and Devashish Saxena from GasPedal on Vimeo.

Read the full story for a summary of the main points …

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