Very few people like to “be sold” and one of the fastest ways to dilute your credibility is to use social networking technologies such as LinkedIn to solicit your products and services. A mentor of mine often says “influence the conversation and you’ll influence the relationship. Influence the relationship and you’ll influence the outcome you desire.” Here is an example of how to abuse LinkedIn – Read WHAT NOT TO DO:
From: Gregory Ray
Sent: Thursday, March 06, 2008 10:43 AM
To: Greg Alexander
Subject: Greg, saw your profile on LinkedIn, wanted to tell you about my company.
Let me start by introducing myself, I am Gregory Blank, founder and president of ABC Company. Let me first start by apologizing for this solicitation, I found your contact on the Internet and we did not purchase it. I have also taken a look at your LinkedIn profile and I know you are connected in the business community. You can take a look at my profile here:
My goal here is the same goal of any company founder, to spread the word about his business and it’s services and try to establish new clients and strategic partners. With that said, let me tell you a bit more about what we do. We provide …
There are three major values to our plans… (another two paragraph of really boring content)
I am eager to network and to meet new people so if you or anyone you know might benefit from my company’s services, from a partnership with my company, or by knowing me — please let me know. If you are in a position where our services may be of use and you would like for us to give you a call, please reply with your number and a good time to reach you. I also hope you are having a great and wonderful week.
What part of this email does this guy think will work? Very few people care about you or your products or services. Focus on the conversations a) as a peer and b) with subject matter expertise and something of value to add to the conversation, and c) with what’s in it for them in mind!