I’ll be focusing on Customer Economics and providing a fresh perspective on how companies can improve customer acquisition and profitable growth, reduce customer retention costs, enhance thought leadership / credibility positions and increase internal information flow and reduce redundancies.
Why is this so timely and relevant now? Because there are two kinds of companies in the business world today – those who have figured out how to reorient their business relationships around customer needs, and those who haven’t. Social Networking and Social Media are enablers of the former – rapidly evolving from the “shiny new toy phase” to becoming game changing, highly disruptive technologies creating a need and an opportunity for social market leadership: using the tools at our disposal to align business goals and objectives with stakeholder values to drive quantifiable results – in short, bridging relationship creation with relationship capitalization.
To find out more information about the Summit and to Register…click on the link below:
I look forward to seeing you there!
Interested in learning more? Be sure to take advantage of the additional resources Relationship Economics has to offer: