Humans are in love with patterns and habit, but we abhor boredom. The idea of listening to the same presentation hundreds of times might sound like Dante’s lesser-known tenth circle of Hell, but I have learned amazing lessons from repeated exposure to the same message and I think we should all look deeply into those repeat experiences in our lives to absorb as much learning as possible from them. Allow me to provide you with an example.

When I first heard David speak about Relationship Economics over four years ago, I had no idea I would end up working with the Nour Group. Just like I had no idea I would end up hearing the Relationship Economics presentation dozens more times after that. David is a dynamic speaker (believe it or not, he doesn’t pay me to say that) and I was impressed with his presentation and told him so at a reception later that evening.

“Thanks so much and how nice to meet you – thanks for all the great tweets you sent out from my presentation,” David said.

[What?!? Not only had he reviewed the Twitter feed for his presentation, but he remembered my name from that and recognized me when we met. I haven’t had an experience with any other speaker like that before or since. I wish all speakers did consider their audiences’ immediate feedback that expertly.]

After joining the Nour Group as senior advisor, I have realized that every time I watch the Relationship Economics presentation (or the Return on Impact presentation, workshops, etc., for that matter) I learn something new. Part of the reason for this is because each presentation has 20%+ fresh content for each specific audience, but mostly I have realized that on any given day I will focus in on different parts of the presentation to apply to my work.

How often do we dismiss presentations immediately after listening to them? How often do we put down the magazine article without further reflection? What would happen if we allowed ourselves more time to contemplate and fully digest the information we choose to consume?

This morning I am listening to David present Relationship Economics again to a group of folks in the reinsurance realm. Each time, I learn from the off-the-cuff comments David makes along with the standard slides. Today, this is what has captured my imagination:

  • “Your clients are looking for value add, but not just value-add; value received, value perceived, and value applied.”
  • “Unless you excite or disturb, you’re never going to get people off the dime.”
  • “zoominfo is just one of the many social platforms that you can use in looking deeply into your relationship investments.”
  • “Trust and track versus command and control.”
  • “Knowledge management is not a system; it is a process.”
What will you take a deeper look at today? How will you use that information?
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