Wikipedia defines trends as “observations of unique patterns impacting a future course;” we define them as everyday occurrences which will dramatically impact the future growth opportunities of you personally, your team, your organization, and your industry IF you’re savvy enough not to simply notice them, read about them, or discuss them, BUT internalize, apply, and institutionalize an alternative set of behaviors and course of action because of them.

We’ve researched 12 unique ideas that we believe will dramatically impact you in 2012 and beyond in the strategic relationships you have, to the ones you will need. From your use of social media today, to becoming a more socially-enabled market leader tomorrow. We’ll begin the series with the first six – want the next six? Attend these and tell us how you’re thinking differently about your business and we’ll keep them coming. Complimentary to you; priceless for the evolution of your organization!

Hope you’ll join us to increase the return on your strategic relationships. The first in the series is coming up:

Guanxi – The China Effect

Thursday, July 12, 2012 | 12 PM Eastern (9 AM Pacific)

As I wrote in Relationship Economics, “Guanxi” literally means “relationships.” In the Chinese business world, however, it is also understood as the network of relationships among various parties that cooperate together and support one another. Regardless of business experiences in one’s home country, in China it is the right “Guanxi” that makes all the difference in ensuring that business will be successful. By getting the right “Guanxi”, the organization minimizes the risks, frustrations, and disappointments when doing business in China. Often it is acquiring the right “Guanxi” with the relevant authorities that will determine the competitive standing of an organization in the long run in China. And moreover, the inevitable risks, barriers, and set-ups you’ll encounter in China will be minimized when you have the right “Guanxi” network working for you. That is why the correct “Guanxi” is so vital to any successful business strategy in China.

Join us on Thursday, July 12, 2012 at 12 PM Eastern (9 AM Pacific) to learn what the evolving opportunities in China will mean for your business in 2012 and beyond. Click HERE to register and join us!

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