Position papers can be an invaluable aid for executives wrestling with strategic issues.
As I continue to see interesting market trends or a broad spectrum of client challenges and opportunities, I’ll continue to research and write independent perspectives and unique insights in future position papers. I also work with various clients to create custom position papers for their target audiences.
I’ve crafted a series of documents to address my clients’ needs, and made them available as downloadable resources:
Effectively Measuring Sales & Marketing Budgets as CEO