It’s not a secret today that Twitter can be a viable business tool. Where it can be a challenge is in understanding how to break away from the noise and recognize how it can work for you. What works for one organization or customer base on the popular microblogging site may not work for another. There is no one size fits all approach, strategy or tactic, leaving organizations to struggle at finding what tactics and strategies will make an impact for them. Twitter for Business gives a condensed, concise look at what has proven to work on Twitter, combined with strategy and guidance on how to adapt it to your unique business and audience.