I’m working with a client who is the CEO of a 2,000+ employee organization on helping him, his senior leadership team and his board become more customer / member-centric (central theme of the newly released Return on Impact book). They’re in the hospitality industry and as I travel with this CEO and observe his behavior, it’s clear one of the fundamental assets which has made him very successful over the years.

Beyond the entrepreneurial drive, passion for the business, and a great judge of quality talent, he is meticulous about the details. He is very astute at quickly soaking in all of his surroundings and methodically comparing and contrasting what he experiences with his expectations. He is a life-long learner, always looking to create an edge in the experiences he creates for his guests vs. the competitive establishments, and not much goes by him without notice.

Your relationships require the same due diligence and attention to details. Details about an individual become the fabric or the texture of the relationship. Their likes, dislikes, tastes, preferences, communication styles, and expectations are all important details that you must capture, remember, repeat, and align over time to elevate the relationship from the mundane and the bland, to the extraordinary, memorable, and impactful.

In 2012, focus on fewer but richer relationships that have the detailed texture. They’ll become a much stronger asset to you in time of need vs. the superficial ones many people develop in passing. Fewer, more impactful relationships are candid. They will tell you what you need to hear vs. what you want to hear. They’ll help you grow personally and professionally. They’ll introduce you to other strategic relationships which will elevate your perspective, thinking, or insights about a challenge or a market opportunity. Real relationships will open up doors to new possibilities.

But none of that is possible, if you don’t pay attention to the details. The relationships devils really are in the details.

Make it a great week,
David

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