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An often undervalued, undermined, and certainly underdeveloped part of an organization is the post-sale part of the revenue generation engine. Many struggle to automatically throw a customer, which they have worked so hard to acquire, over the wall to a customer service department.

The truth is that the real selling begins after the sale. It is my belief that quality, customer service, client service, and account management should seldom be a department, but rather a fundamental mindset of the entire organization. A recent survey highlighted that…

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