Exclusively for RENetworks Members…

It has been said that, “Nothing ever happens until someone, somewhere, sells something.” Beyond its complexity and evolution over the years, any success in sales remains a very relationship-centric function. Though people buy from people they like, trust, and respect, sales often has a very transactional nature about it. A purchase order or invoice is made up of a document and transaction that solves an immediate problem. This is not to be confused by the campaign, which must be developed to create the sale, but at the end of the day, we define sales as very transactional.

In contrast, business development transforms an organization and creates longer impact. What is transactional in sales can become transformational in business development. Take a look at…

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