Exclusively for RENetworks Members…

There are two ways to think about strategy – the more common view is that companies should match current internal resources with external market opportunities. CK Prahalad’s , University of Michigan strategy professor, view was that companies should set their ambitions first and then expand the resource base to reach that ambition.

So what’s your strategic relationship intent? What’s your huge ambition for the relationships you seek to develop? What resource base will you need to expand to reach that ambition?…

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