Relationship Economics®

Relationship Economics® is the missing ingredient to solving many common business challenges. The lack of strategic relationships is the root cause of chronic business issues.

When executing Relationship Economics®, visionary organizations achieve unprecedented growth through a unique return on their strategic relationships.

  • Unprecedented Growth For:

    • ✓ Revenue
    • ✓ New Customers
    • ✓ Market Share
  • Unique Return On:

    • ✓ Quantifiable Customer Relationships
  • Increased Strategic Relationships With:

    • ✓ Customers
    • ✓ Partners
    • ✓ Employees

How CMOs Can Leverage Salesforce to Grow The Business

Your role is changing. Your objectives are not.

Download Now

Most companies systematically undervalue business relationships.

This is seen in the way individuals are treated, how teams work together and through the culture of the organization.

  • Individuals

    • Have employees received formal instruction on relationships or are they untrained?
    • Is building relationships considered a business skill or a “life skill”?
    • Is the effort expended managing relationships rewarded or devalued?
  • Teams

    • Do teams discuss relationships using a common language or is there variation in the communication, leading to misunderstanding?
    • How do teams review and improve strategic relationships: with a planned process or on an ad hoc basis?
    • Are teams accountable or unaccountable for their strategic relationships?
  • Organizations

    • What metrics are in place to manage relationships; or is this key ingredient to success left unmonitored?
    • Are relationships a leading indicator or a lagging indicator?
    • Who is responsible for the organizations relationships; everyone or “someone else”?
Understand the Value

Relationship Economics Rapid Growth Process

  • Mapping

    Plan a strategy to achieve your goals more quickly by knowing what you need and who in your network can best provide it.

  • Relating

    Engage with others often, and be authentic, credible, and genuinely interested in learning about them.

  • Nurturing

    Build a positive reputation over time by looking for opportunities to help others, acting on the ones that are the most valuable for both of you, and consistently exceeding others’ expectations.

  • Sustaining

    Actively help relationships grow by staying in touch and finding opportunities to interact with your valuable contacts.

  • Requesting

    Whenever you ask for help, frame your requests so that it’s as easy as possible for others to say yes.

  • Capitalizing

    Encourage key long-term relationships to grow in ways that benefit both of you.

Relationship Economics® Rapid Growth Program

Relationship Economics offers individuals a reliable, repeatable process to select and build relationships. It provides a clear methodology to quantify the benefits that those relationships bring to the organization.




Interested in Learning More?