If you’ve read Relationship Economics, I refer to Return on Image™ as a quantifiable soft asset.  Mark Fonseca here in Atlanta is one such resource who "gets" the value of dressing for success.  Below is his monthly newsletter which I thought you may find of interest and value.  His contact info is also included should you have a need for his services – I highly recommend him as a trusted source and an insightful asset.



From: Mark Fonseca
Date: August 2010
Subject: News from Fonseca Clothiers

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A Publication of Fonseca Clothiers, Inc.
August 2010

"I believe that life is constantly testing us
for our level of commitment, and life’s greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve."

–Tony Robbins

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Fonseca Clothiers


Many businessmen hesitate to choose checked shirts, keeping to the more traditional solids and stripes. However, with foresight, there is no need to avoid this wardrobe-extending choice.
When choosing a checked shirt, the choice of tie pattern can be critical. The tie’s print, whether solid, striped, or patterned, should complement the shirt print by offering a visual change of pace. Pairing similar patterns, whether both are large or both small, in tie and shirt can create a feeling of heaviness. Instead, try out combinations with alternating patterns. Tightly-checked shirts require a larger tie pattern, while large checks can support a small, busier print.
Colors can be similarly brought into balance. Rather than limiting your choices to single shades of colors, harmonize the tones. The "seasonal" color scheme may help you decide if a certain red or blue is compatible with your shirt and suit tones, as fall or summer colors naturally complement each other.
A bold shirt, paired with a strong tie, may offer too much visual competition. Rather than pairing warring elements, balance a prominent item with a less pronounced one to allow one piece to create the eye’s focal point.
When choosing ties, try pairing several of them with the shirt, moving them into and out of place quickly to see how your eye reacts. After considering several options, you’ll likely get a feel for which options create a pleasing combination.
Keeping in mind principles of scale, color, and balance can help check shirts become a valuable source of variety in your wardrobe.


Traditional suit colors, such as navy, black, and gray will always have their place in business. However, don’t let the safety of tradition keep you from tasteful forays into softer, earth-friendly colors. When weather is mild and corporate culture allows, the greens and browns of earth tones can bring a refreshing warmth to your attire.
When considering business or weekend attire, tans and earthy greens, like moss, celery, forest and olive, extend your traditional wardrobe. Trousers and sport coats are excellent vehicles for bringing in these refreshing hues as a welcome counterpoint to stronger colors.
Choosing warm tones for shirt fabrics can create a sense of calm serenity in an outfit. Especially s
uited for fall casual wear, earth tones bring the life and energy of the outdoors into your wardrobe.

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Phone: (404) 983-4121
Fax: (770) 509-9499
Web: http://www.dresstheman.com                                                                 


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