I received the note below from LinkedIn and it reminded me of a handful of key strategic relationship best practices:
- We’re a visual society – we may not remember people’s names, but faces are familiar to us.
- In a turbulent economy where people are going to constantly change jobs, titles, roles, responsibilities and geographic locations, you must keep updated information on your contacts.
- Social media is an enabler of strategic relationships, NOT a replacement of it. Use these updates to proactively touch base with your portfolio of relationships.
- Critical that your off-line and on-line presence is in-line. Consistently update your network with your progress, key accomplishment, questions, sharing of best practices, and unique insights.
- A fundamental value in our portfolio of relationships is our ability to connect others to one another – do this consistently without expecting anything in return
So, here are a handful of questions to ask of your portfolio of strategic relationships:
- Do you have a professional picture consistently attached to your online presence across multiple social networking platforms?
- How are you keeping your contacts fresh and updated?
- How often do you touch your portfolio of relationships with value-add? How do you know they perceive it as value-add?
- Do you have a robust LinkedIn presence? With 100 million+ users, what are you doing to be more than simply online?
- How often are you introducing people from your network to one another with a high level of personalization?
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