Neuroscience helps us understand how the overactive left frontal lobe (the thinking part of the brain) sometimes prevents the decision-making process-which involves the emotional parts of the brain-from being completed. Even Warren Buffet, whose Berkshire Hathaway investment entity turned a $1,000 investment into $27 billion during its lifetime, recognizes the need for more than intellectual analysis. “Investing is not a game where the guy with the 160 IQ beats the guy with a 130 IQ,” he says in an interview published in U.S. News & World Report. “Once you have the ordinary intelligence, what you need is the temperament to control urges that get other people into trouble in investing.”
Developments in scanning the brain back this position up. We can now actually see pictures of how our brains operate and how they’re affected by social interactions. The old school of psychology-in which the proponents of nature and nurture battle with one another-no longer stands. Genetics and experience blend to create the structural dynamics of our cerebral hemispheres. Now we can see much more precisely what happens in our brains as we conduct our lives at home, at school, and in business.
To learn more, read the revised and updated Relationship Economics paperback edition with 40 percent new content, including an all-new chapter 10 on social media and business relationships (Wiley, Feb. 2011).