Interesting read in today’s Booz | Allen Strategy+ Business by Nicholas G. Carr: Boston, Mass., January 31, 2008 — Although Google’s rapid growth has caused many to view it as a model of business success, executives may want to think twice before leaping aboard the Google bandwagon. As a consistently innovative and profitable company, Google’s accomplishments (and failures) deserve close study, but beware trying to emulate the company’s success. Unless your company makes money by selling advertising attached to digital goods, you may not be able to learn much from Google’s example, at least not at a strategic level.

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