Value of Relationship Economics

A lack of organizational investment in relationships has significant costs—potentially driving away current and prospective customers, clients, partners, and employees. However, a Relationship-Centric organizational culture expands the capabilities of the organization by expanding the relationship competencies within its employees. A Relationship-Centric organizational culture will attract, develop, maintain, and retain top Relationship-Centric talent as a core business strategy, because much of the brand’s equity resides in the relationships with customers, clients and partners.

Impact on Individuals, Teams and Organizations

When people have proficiency or mastery in Relationship Economics, they proactively build relationships for strategic purposes. They play the long game: making value-add investments in other people in order to produce extraordinary return on investment.

  • Individuals gain the mindsets, skillsets, and roadmap necessary to create and capitalize on strategic relationships;
  • Teams gain visibility into the health of their strategic relationships, giving managers the insight they need to delegate, coach, and evaluate the team’s collective Reputation Capital; and
  • Leaders cultivate relationships and Influence, by serving as resources (and not authorities) so that they can successfully execute a more ambitious strategic vision and increase the organization’s execution, performance and results.
  • For Organizations

    • Improvements in the following areas with respect to customers/clients, employees, and outside partners:
      • Speed of acquisition
      • Retention rate
      • Emotional engagement and loyalty
      • Overall and realized value
    • Reduced time (and therefore cost) to reach goals
  • For Leaders

    • Increased alignment between organizational strategy and execution
    • More opportunities for growth—both internal and external
    • Greater productivity across the organization
  • For Teams

    • Leverage pulse points to encourage genuine innovation rather than simply fixing problems
    • Greater interaction, cooperation, and synergy between teams and departments
    • Quicker identification and resolution of problems
  • For Individuals

    • Greater sense of connection and involvement within the organization
    • Awareness of and focus on personal opportunities
    • Commitment to personal and professional improvement

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