If you’ve heard me speak recently – particularly about the #NewNorm – I often talk about how stories spread value. In the last couple of years, I’ve become passionate about all things two wheels. I now own, work on, and ride several bikes and for the first time, here is a movie that captures the community, the family, and the the freedom that come from riding. Let me know your thoughts once you’ve watched it. Separately, what are you doing to capture and communicate a similar innate passion from your community, industry, customers, employees – one that tells a compelling story and emotionally connects to engage and influence the target audience?
By the way, if you’ve never ridden, you have no idea why dogs stick their heads out the window in the car!! 🙂