The Cost of Accelerated Growth

The WSJ has released a report revealing the latest financials of TikTok’s parent company Bytedance, detailing just how expensive going viral really is. Hockey stick growth and costs Of all the mind-blowing numbers released, the one that stood out most is ByteDance’s marketing spend, where, all told, the company spent $19.2bn last year. That’s about $5bn more on marketing than even Meta spends, a company that’s part way […]