Why Do Most Innovation Initiatives Fail?


You lack a clear vision and path to get there.

Your vision must be consistently understood, internalized, and applied by various stakeholders, up, down, and across the organization.


You lack real innovation capabilities.

Many individuals and teams understand iteration, which is doing the same thing better. However, they may lack any depth in getting beyond Innovation Theater to real innovation, which is all about doing new things. Conversely, their comfort zone may lie in innovating new products, services, or processes, but a fundamental and forward-thinking look at your business differently is beyond their purview.


You don’t have a culture of experimentation. 

Since most of us can’t pick the winners, the only way to uncover scalable and profitable potential is to design, develop, and test viable business models. This approach takes courage, commitment, and a construct, elusive to most organizations.

An estimated


of Nour Group clients report a rising proportion of revenues from products and services launched in the past three years after the leader embraces and practices true innovation.

Nour Culture of Experimentation (NCE)

Driving Innovation to Reinvent Your Future

The Nour Culture of Experimentation (NCE) is a dramatically different and proven approach to real innovation. We privately advise senior executives and board members from globally respected organizations on ideas, solutions and collaborative discovery free from the media, competition, and solicitation.

Nour Strategy Visualization (NSV)

Clarifying Your Vision and a Path to Get There

Others can’t and won’t follow the leader if they don’t understand where the ship is headed. Most leaders we meet have a vision, a strategy, and a set of prioritized pursuits that are unnecessarily overcomplicated.


Death by PowerPoint won’t help. Telling the audience, “You sit there and be quiet while I show you 178 slides in the next 30 minutes, just to prove how smart I am.” Woohoo, says no one ever!


What if your vision could be articulated on ONE Page? What if you and your team bought it on the idea that you could say more with less, that white spaces allow ideas to breathe, and most of your audiences don’t want to know everything you know.


Strategy Visualization increases organizational adoption, stakeholder engagement, and links vision to execution.

Your audience simply needs to know the most pertinent info to make a decision – to join you, support you, buy from you, invest in you, or otherwise believe in you. There is a better way.

Nour Innovation Sprint (NIS)

Elevating Their Real Innovation Quotient 

“We can’t solve problems by using the same kind of thinking we used when we created them.”  — Albert Einstein


Ask any group of intelligent knowledge workers about innovation and you’re likely to get a dozen different answers, almost all correct. Try to ascertain their knowledge, skills, and behaviors in both formulating an innovative approach and linking ideation to implementation, and you’re in for a surprise – or disappointment.


The breadth and depth of thinking beyond what they know today to ask really difficult questions, design unconventional business models, compelling value propositions, and most importantly test hypothesis of their critical assumptions are capabilities they simply don’t possess.


That’s why we believe the time to invest in the next generation of your talent is now. Through this intensive, selection process, we guide a group of 10 participants through a 12-16 week “Innovation MBA in a Box” where we educate, coach, mentor, challenge, and optimize how they approach complex challenges, design unique business models, and validate their ideas with empirical evidence.

Nour Sandbox Engine

Inventing the Future of Your Business 

Playing in the sandbox. It’s what children do to let their imagination fly, protected by supportive adults who ensure their safety.


Today’s business sandbox is a place where imagination, coupled with experimentation, research, testing, and mentoring, becomes a place where new ideas come to fruition that drive tomorrow’s growth. The leaders act as protective, but not intrusive participants, allowing new ideas to be tested and researched, much like a business incubator. 


The Nour Sandbox Engine is your private incubator. A place where you create ideas specific to your organization. The outcome? Much like a venture capitalist, you’ll create 10 ideas for the future, placing bets that 2 of those ideas will allow you to thrive for the future.

If you don’t innovate, who will?

Nour BoardNav

Board Innovation Committee as Stewards of Your Sandbox Engine 

Traditionally, corporate boards were focused on today’s performance, with a short-term or limited timespan to reduce risk for existing stakeholders.


The world has changed and so has the purpose of the Board. Their new purpose is to be stewards of the future, supporting a new and changing vision of the future. They need to focus on expanding, not eliminating, risk – especially when it concerns the future state of the organization.


Nour BoardNav offers a way to align your Board to become stewards of a Culture of Innovation, expand their acceptable risk tolerance, and ensure they focus not just on today’s performance but understanding the potential business model investment required for organizational growth.

Chief Entrepreneur

Leading the Inventing of Your Organization’s Future 

You won’t be able to prepare for an exceptional future if you are worried about today’s results.  CEO’s aren’t prepared to focus on innovation, every day, while satisfying the demands of short-term profits, board oversight and routine crises.


Enter, the Chief Entrepreneur (CE). This unique role is designed to work in concert, but not under the direction, of the CEO. The CE guides the Sandbox Engine, leading and guiding participants to continuously create future viable business models that will guide the organization’s growth. 


Nour advises organization how to create the CE role in your organization. Under the CE’s guidance, the organization focuses on continuous innovation that results in not only insights, but actual business models that prepare the organization for future growth.

Nour Business Model Portfolio (NBP)

Leading the Inventing of Your Organization’s Future

Over the course of 10 seasons, the investors on Shark Tank invested in 55% of pitches, invested nearly $144 million in capture, resulting in nearly $1 billion in company valuations.

What’s your internal investment strategy?  If you’re not creating “pitches” you won’t know where or how to invest for your future. Companies need to create viable, well-researched business model options, if they want to maintain a place in the rapidly changing global business market.

The Nour Business Model Portfolio (NBP) guides companies to reinventing their future by creating a Culture of Experimentation that results in business models where they can place “bets” on the models that best support their future vision.