He is one of the world’s most influential proponents of business model innovation and value proposition design. More recently, his focus has been on testing business ideas and developing a roadmap for invincible organizations. Over a decade ago, alongside fellow Swiss Professor Yves Pigneur, his long-time co-author, he created a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions.
His Business Model Canvas, a strategic management tool to design, test, build, and manage business models has been successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO, and 3M.
A passionate entrepreneur at Strategyzer, a distinguished member of Thinkers50, the Global Drucker Forum, and the recipient of the European Union’s inaugural Innovation Luminary Award, join me on this episode of the Curve Benders podcast with Alex Osterwalder.
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