Curve Benders Podcast – Future of Brands with Martin Lindstrom


Episode 17 of the Curve Benders Podcast on Future of Brands with my friend and MG100 colleague, Martin Lindstrom is live.

His book Buyology: Truth and Lies About Why We Buy (paperback released February 2010 by Crown Publishing), was voted “pick of the year” by USA Today, and, between 2008 and 2009, reached every one of the top 10 bestseller lists in the U.S. and worldwide. It’s still on my bookshelf as it was a profound glimpse into neuroscience, branding, and buying behaviors.

I welcome your comments and recommendations on potential future guests – email [email protected].

By the way, the post-CO19 New Norm demands strategic clarity, innovative thinking, aligned prioritized pursuits, and operational efficiency. Our Strategy Visualization service supports agile leaders in clarifying, communicating and cascading their vision and path to get there.

Let us know how we may be able to support your efforts with Agile Alignment, Agile Execution, or Strategy Visualization.

Be safe and lead well,


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