What is the Optimal Color. Find a color based on a Word

David Nour
David Nour

What is the optimal color for hot dogs? Actually, no one cares. 


You might care that Heinz is finally launching a campaign to get the number of hot dogs in a package to match the number of buns. How are these stories relevant, there’s a really cool new platform called PhotoChrome.


You simply put in a word, and then get a color palette for that word , based on stock images. 


For anyone who has struggled to pick the right color, or find several complimentary colors to use in a design – this tool is absolutely brilliant. 



Plus, if you ever need the correct color to depict hot dogs, now you know its hex code is #802714. 


And you know Heinz is on top of solving that hot dog to bun ratio problem! David Nour





For actual practical insights on visual storytelling, check out Lin Wilson and me in the new course: Building Blocks to Visual Storytelling, exclusively in the Nour Forum. 

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