Product Marketing
The services in the Product Marketing portfolio are designed to help you achieve accelerated and profitable growth by addressing core challenges across four growth pillars of market, product, buyer and seller.
Common Challenges Nour Group Can Advise On
Portfolio Strategy
Companies often lack or have outdated product and market strategies that are needed in order to give direction and clarity to their product portfolio. Without the strategic direction, portfolio growth often suffers.
Messaging Misalignment
As portfolios grow and change through time, product and solution messaging becomes misaligned across digital assets, leading to a slower and more confusing buyer journey.
Transformational Execution
Most companies focus on which new features are launching next, but may not have the team or resources to plan and execute major pivots, acquisitions and transformational launches.
Product Marketing
Positioning & Messaging
GTM Plan & Execution
Transformational GTM Management
Product Marketing
Market and Product Strategy Alignment
Maximize product growth when you align market opportunities with product strategy and roadmap.
Products, software and services fuel growth for businesses. In an ideal world, you already have a fully optimized product-led growth engine, one that is governed by a solid GTM strategy and an equally efficient and effective GTM plan. In reality, many companies are deficient in one or more areas. These deficiencies are opportunities waiting to be developed into innovative growth plans.
Market and Product Strategy Alignment
Maximize product growth when you align market opportunities with product strategy and roadmap.
Products, software and services fuel growth for businesses. In an ideal world, you already have a fully optimized product-led growth engine, one that is governed by a solid GTM strategy and an equally efficient and effective GTM plan. In reality, many companies are deficient in one or more areas. These deficiencies are opportunities waiting to be developed into innovative growth plans.
Product Marketing
Products, software and services fuel growth for businesses. In an ideal world, you already have a fully optimized product-led growth engine, one that is governed by a solid GTM strategy and an equally efficient and effective GTM plan. In reality, many companies are deficient in one or more areas.
When GTM strategy and execution are misaligned, there are often unintended consequences such as ineffective messaging and marketing campaigns, long sales processes targeting the wrong buyer, missed revenue targets and misaligned customer or channel expectations causing friction and ultimately, high customer churn.
The Nour Group Product-Led Growth practice is focused on helping you achieve accelerated and profitable growth by addressing the core challenges and gaps across key growth pillars spanning Market, Product, Buyer and Seller to improve core business metrics like market share and revenue growth while ensuring customer affinity and evangelization.
Driving congruence across these four growth pillars will allow you to deliver compelling offers for your portfolio with differentiated messaging that targets your ideal customer, through product-led growth initiatives that ensure sellers are capable and knowledgeable, marketing campaigns are successful and customers are happy and repeat buyers.
The Nour Group Difference:
Remove friction, improve clarity and increase speed and agility of buyers to deliver accelerated and profitable growth for your business, while building scale for future growth.
Positioning & Messaging
Positioning & Messaging
Messaging is often either bland and uninspiring or it is over-reaching and unbelievable.
Avoid the “Sea of Same” and let us help you craft portfolio and product positioning to create relevant and impactful messaging that strikes the right balance between inspiring, believability and clarity for products that help sell themselves. We guide you through the following to position your product in a way that speaks to your audience:
Positioning & Messaging
Messaging is often either bland and uninspiring or it is over-reaching and unbelievable.
Avoid the “Sea of Same” and let us help you craft portfolio and product positioning to create relevant and impactful messaging that strikes the right balance between inspiring, believability and clarity for products that help sell themselves. We guide you through the following to position your product in a way that speaks to your audience:
1
Compelling offers
and product portfolio
and product portfolio
2
Differentiated
messaging
3
Ideal buyers
4
Compelling offers
and product portfolio
and product portfolio
5
Differentiated
messaging
messaging
GTM Plan & Execution
GTM Plan and Execution
Optimize growth with an integrated GTM Strategy and Plan for thoughtful, timely, and successful execution. Many companies often focus on collateral and content creation to support the buyer journey and sales process. They often tie the timing of delivery to key product launches or software releases. The challenge is making sure the content, training, and launch execution are optimized for speed and agility.
GTM Plan and Execution
Optimize growth with an integrated GTM Strategy and Plan for thoughtful, timely, and successful execution. Many companies often focus on collateral and content creation to support the buyer journey and sales process. They often tie the timing of delivery to key product launches or software releases. The challenge is making sure the content, training, and launch execution are optimized for speed and agility.
Transformational GTM Management
Transformational GTM Management
Businesses evolve and that creates the opportunity for a radically new approach to GTM strategy and execution. To accomplish this pivot successfully, a tightly orchestrated and communicated plan across the entire business is needed. You have one shot to make an impression. Make the most of it with Transformational GTM Management from the Nour Group.
The Product Marketing Growth EngineTM is designed to help you achieve accelerated and profitable growth by addressing core challenges across four growth pillars of market, product, buyer and seller.
Transformational GTM Management
Businesses evolve and that creates the opportunity for a radically new approach to GTM strategy and execution. To accomplish this pivot successfully, a tightly orchestrated and communicated plan across the entire business is needed. You have one shot to make an impression. Make the most of it with Transformational GTM Management from the Nour Group.
The Product Marketing Growth EngineTM is designed to help you achieve accelerated and profitable growth by addressing core challenges across four growth pillars of market, product, buyer and seller.
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