See Your Strategic Relationships Full Potential

Nour Group’s big ideas revolve around one fundamental insight: Personal and Professional growth of P&L leaders can be measured by the impact of their relationships.

Curve Benders

Take the quiz: How will you remain relevant in the future?

In the future of how we’ll work, live, play, and give, 15 forces will create dramatic headwind, tailwind, or turbulence in our lives and careers. Learning their relevance is no longer optional; it’s a necessity.

For most people learning is linear – they learn then they apply. We believe when it comes to relationships, a different lens is needed. Time and again, people enter our lives that dramatically alter both the direction and destination of our lives. I call enablers of this adaptive and accelerated non-linear growth, Curve Benders.

So, who are your Curve Benders and how do you find them? More importantly, how do you become one in the lives of others? And how can the Curve Bending mindset unlock the next level of enterprise value creation and profitable growth?

Relationship Economics

Take the quiz: Mindset, skillset, toolset.

Networking has been around as long as humans have been social animals. Yet, one could argue that it is also as useless and as unproductive as ever.

Networking is one letter away from not-working! Nour’s seminal work, Relationship Economics, highlights that an intentional, strategic, and quantifiable view of one’s relationships can dramatically accelerate their execution, performance, and results.

Once teams internalize this mindset, they shift from a culture reliant on brute force, to one that achieves more with less resources, time, and ultimately greater relational value.

Beyond your educational foundation and your professional pedigree, your biggest asset is your portfolio of relationships. If you think of them as secondary “soft skill” or “nice to have”, you won’t develop the mindset, the skillset, and the roadmap to turn everyday contacts into strategic relationships.

Pivotal ideas such as Relationship Currency®, Reputation Capital®, and Professional Net-Worth® will evolve your transactional contacts into transformational relationships.


Take the quiz: How do you think about collaboration, change, and creativity?

In our dynamic world, no one has all the answers.

What if two or more of your most valuable and strategic relationships came together to create something far beyond what anyone thought imaginable?

What a long-term vested interest in its success, could this initiative, campaign, product, service, or unique outcome deliver profitable, net-new growth opportunities?

More importantly, could it transform the relationship to something more profound, more meaningful, and dramatically more impactful, often impenetrable by competitors?

In Co-Create, Nour makes more than a compelling case to innovate through your strategic relationships; he provides a proven roadmap to do so.